Top 5 Beauty Retail Apps Performance in Oman, Q2 2023

In Q2 2023, the top 5 beauty retail apps in Oman exhibited diverse performance metrics on the unified platform, based on data from Sensor Tower. Here’s a closer look at their trends:

Sephora UAE: Beauty,Make up experienced a range of weekly downloads, starting at 2.4K in late March, peaking at 3.3K in early April, and then gradually declining to around 1.5K by the end of June. Weekly active users fluctuated between 8.7K and 10K, maintaining a steady presence throughout the quarter.

Nice one | نايس ون saw its weekly downloads fluctuate, with a notable dip to 668 in late April and a rise to 943 in mid-June. Active users mirrored this trend, starting at 4.9K in late March, peaking at 5.4K in early April, and then stabilizing around 4K by the end of the quarter.

Abdul Samad Al Qurashi Perfume had lower download numbers, starting at 397 in late March and dropping to around 150 in mid-June. Active users followed a similar pattern, starting at 600 and gradually decreasing to 382 by the end of June.

VPerfumes - Buy Perfumes maintained a relatively low but consistent download rate, beginning at 169 in late March and reaching 252 by mid-June. Unfortunately, there was no available data for active users.

Nykaa – Makeup/Beauty Shopping showed modest download figures, starting at 111 in late March and peaking at 198 in early May. Weekly active users remained fairly stable, ranging from 1.9K to 2.2K throughout the quarter.

For more detailed insights and data trends, visit Sensor Tower.